The Golden Rule says, “Do unto others as you would have them do unto you.” The Platinum Rule goes one step further! The Platinum Rule says, “Do unto others as they’d like done unto them.” Or, simply stated: “Treat people the way they want to be treated!”

The Platinum Rule by Tony Alessandra, Ph.D. and Michael J. O’Connor, Ph.D. will show how to “Do unto others the way they want and need you to do unto them” by teaching you to:

  • Understand that although each individual’s personality is as unique as his or her thumbprint, many behaviors can be positioned within a systematic, predictable framework.

  • Identify how a person’s behavioral patterns influence what that person wants, needs and expects from you and others; and how that person communicates those wants, needs and expectations. People will actually tell you how to deal with them if you know what to listen and look for.

  • Adapt to people in a way that will reduce tension and increase cooperation and trust in all varieties of relationships.