The new marketplace demands more from the wholesaler. The wholesaler must possess more effective sales skills and be more proficient at initiating, building, and maximizing relationships.

This new-school wholesaler will achieve more results by delivering the value needed to create and expand these relationships. The new school of wholesaling demands a new attitude and approach based on going beyond product.

Old school was product focused. New school is relationship focused. Successful selling depends on creating, expanding, and maintaining relationships.

When you become absolutely clear about whom you want to be in relationships with and the value you bring to those relationships, you will succeed in today’s marketplace and achieve and surpass your sales goals.